| 资料 |
时长( 10:50:33) |
播放量(1842) |
[1.2]为什么要了解消费者行为？ |
00:07:33
|
35 |
|
[1.3]怎样研究消费者行为学？ |
00:10:56
|
29 |
|
[1.4]消费者行为研究中应注意的问题 |
00:08:55
|
25 |
|
[2.1]购买决策、购买角色 |
00:09:31
|
28 |
|
[2.2.1]消费者的购买决策过程之步骤1：需要确认 |
00:07:28
|
35 |
|
[2.2.2]消费者的购买决策过程之步骤2：信息搜寻 |
00:10:44
|
27 |
|
[2.2.3]消费者的购买决策过程之步骤3：方案评价 |
00:09:59
|
25 |
|
[2.2.4]消费者的购买决策过程之步骤4：购买决策 |
00:08:53
|
32 |
|
[2.2.5]消费者的购买决策过程之步骤5：购后行为 |
00:09:32
|
30 |
|
[2.3]消费者卷入与消费者购买行为类型 |
00:09:27
|
26 |
|
[2.4]消费者的非理性决策 |
00:12:32
|
30 |
|
[3.1.1]消费者的感觉 |
00:08:55
|
26 |
|
[3.1.2]感觉的特性 |
00:08:02
|
30 |
|
[3.1.3]消费者的知觉 |
00:10:39
|
25 |
|
[3.1.4]消费者知觉的特性 |
00:08:33
|
29 |
|
[3.2]消费者的情绪、情感 |
00:07:42
|
26 |
|
[3.3.1]消费者的需要及其对购买行为的影响 |
00:10:13
|
26 |
|
[3.3.2]需要层次论 |
00:08:21
|
25 |
|
[3.4.1]消费者的动机 |
00:08:58
|
26 |
|
[3.4.2] |
00:10:06
|
29 |
|
[3.5.1] |
00:08:26
|
25 |
|
[3.5.2] |
00:08:34
|
37 |
|
[3.5.3] |
00:06:13
|
29 |
|
[3.5.4] |
00:10:27
|
25 |
|
[3.6.1] 消费者的态度 |
00:09:51
|
26 |
|
[3.6.2]消费者态度的层次 |
00:08:56
|
26 |
|
[3.6.3]态度与消费偏好、消费行为 |
00:10:04
|
29 |
|
[3.6.4]消费者态度的改变 |
00:11:20
|
25 |
|
[3.7.1]消费者的个性 |
00:08:44
|
25 |
|
[3.7.2]个性理论 |
00:10:51
|
23 |
|
[3.7.3]消费者个性分析与服务对策 |
00:09:43
|
24 |
|
[3.7.4]品牌个性 |
00:09:59
|
28 |
|
[3.8]消费者的自我意识 |
00:11:16
|
28 |
|
[3.9.1]消费者的生活方式及价值 |
00:08:57
|
26 |
|
[3.9.2]生活方式的测量 |
00:11:47
|
28 |
|
[3.10]消费者的人口统计变量 |
00:11:22
|
26 |
|
[4.1.1]文化与亚文化 |
00:11:04
|
29 |
|
[4.1.2]中国消费者的消费心理 |
00:08:00
|
28 |
|
[4.1.3]跨文化的消费者分析 |
00:11:57
|
26 |
|
[4.2]社会阶层与消费者行为 |
00:11:39
|
25 |
|
[4.3.1]参照群体及其对成员行为方式的影响 |
00:10:24
|
27 |
|
[4.3.2]意见领袖 |
00:09:40
|
26 |
|
[4.4.1]家庭及其购买决策变化影响因素 |
00:06:22
|
27 |
|
[4.4.2]家庭生命周期 |
00:11:39
|
28 |
|
[4.5]消费流行与消费者行为 |
00:10:17
|
24 |
|
[4.6.1]商店选址 |
00:11:14
|
29 |
|
[4.6.2]招牌名称、门面设计 |
00:09:36
|
25 |
|
[4.6.3]商品陈列 |
00:08:54
|
30 |
|
[4.7.1]情境及其构成因素 |
00:15:04
|
28 |
|
[4.7.2]消费情境分析 |
00:07:35
|
24 |
|
[4.7.3]场景营销 |
00:10:45
|
31 |
|
[5.1.1] |
00:11:40
|
28 |
|
[5.1.2] |
00:10:51
|
29 |
|
[5.1.3] |
00:10:47
|
31 |
|
[5.2.1]价格及其心理功能 |
00:10:15
|
30 |
|
[5.2.2]消费者心理与定价策略 |
00:11:54
|
33 |
|
[5.3.1] |
00:09:12
|
27 |
|
[5.3.2] |
00:09:34
|
31 |
|
[5.3.4] |
00:09:19
|
28 |
|
[5.4.1]服务及其特点 |
00:09:28
|
30 |
|
[5.4.2]服务人员与顾客的心理沟通 |
00:15:24
|
25 |
|
[5.4.3]营销服务中营业员的服务技巧 |
00:09:04
|
28 |
|
[5.4.4]服务失败、顾客抱怨与服务补救 |
00:09:38
|
26 |
|
[5.4.5]服务失败、顾客抱怨与服务补救 |
00:13:22
|
31 |
|
[5.5]网络环境下消费者的购买心理特征 |
00:09:48
|
32 |
|
片花 |
00:02:38
|
32 |
